In this paper, we firstly critique the state of the art\udon Virtual Museums (VM) in an effort to expose the many\udopportunities available to enroll these spaces into transformative\udand engaging cultural experiences. We then outline our attempts\udto stretch beyond the usual VM in order to connect it to visitors in\uda measurably emotional, participatory, interactive and social\udfashion. We discuss the foundations for a conceptual framework\udfor the creation of VMs, grounded in a user-centered design\udmethodology and related design and evaluation guidelines. We\udthen introduce two main cultural heritage sites, which are used as\udcase studies at the core of our efforts, and conclude by describing\udthe many challenges they bring for pushing the boundaries on the\udhuman-felt impact of the virtual museum.\ud\udKeywords— virtual museum; emotive storytelling; user-centered\uddesign methodology
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